Klyro · Brand consulting for the beach tennis ecosystem

Brand consulting for the beach tennis ecosystem

DOES YOUR BEACH TENNIS BRAND REFLECT THE VALUE OF THE BUSINESS YOU BUILT?

You invest in the product, the facilities, the service. But can people see what makes your brand a different choice?

Klyro connects brand, experience and community to make your value recognizable, on and off the court.

A conversation about where your brand is today, your challenges and the opportunities we can work on together.

Beach tennis player serving against a blue sky

Brand · Experience · Community

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When your difference is real, but it isn’t clear.

In situations like these, there’s a gap between what was built and what people recognize.

That gap is what Klyro works on.

A brand takes shape in experience and gains strength in community.

In beach tennis, people know a brand by what it communicates. But also by what they experience at the club, the gear they take onto the court, the service they receive and the relationships they build around it.

That’s why we look at three dimensions that need to make sense together.

Brand

Make it clear why people should choose you.

We define what your brand stands for, who it’s for, and how your differentiators show up in language, identity and communication.

Experience

Make what you promise show up in what people live.

We connect brand direction to the moments that shape perception: product, service, environment, digital presence, events and activations.

Community

Give people reasons to belong.

We identify how relationships, stories, symbols and shared experiences can strengthen the bond with your brand and its place in the culture of the sport.

For those building beach tennis.

Swipe to see the kinds of businesses and personal brands we work with.

COMPANIES LOOKING TO ENTER THE SPORT

A direction that helps you decide.

Brand strategy guides concrete choices: how to present your business, what to highlight in your communication, which experiences to prioritize and which partnerships make sense.

Depending on the challenge of the project, we work so that you have:

Clarity before creation. Creativity in service of the business.

The minds behind Klyro.

Alice Ribeiro, Chief Creative Officer at Klyro — Alice RibeiroChief Creative Officer

Rafaelle Monteiro, Chief Marketing Officer at Klyro — Rafaelle MonteiroChief Marketing Officer

Make your value recognizable.

We’re Alice Ribeiro and Rafaelle Monteiro, founders of KLYRO. For more than 6 years, we’ve worked with strategy, design and marketing to build and grow brands.

As athletes and beach tennis enthusiasts, we decided to bring that experience to a world that is also part of our lives. We want to help businesses and professionals in the sport be recognized for what they build, on and off the court.

Alongside us, a multidisciplinary team turns that vision into strategy, identity and experience for each project.

@klyro.bt

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WANT TO MAKE YOUR BEACH TENNIS BRAND RECOGNIZABLE?

The diagnostic is the first step in talking about it.

We want to understand where your business is today, what you’ve already built and where your brand still doesn’t express that value clearly.

From that conversation, we can assess which challenges deserve attention and whether Klyro’s consulting makes sense for your next stage.

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We received your information.

We’ll get in touch by the email or phone number you provided to set up the conversation.

We start from where the brand is today, its challenges and what you want to achieve. We analyze brand, experience and community to identify priorities. From there, we define a scope that can include positioning, verbal and visual identity, touchpoints and direction for initiatives within the sport.

Not necessarily. First, we understand what already works, what has recognition and what needs to evolve. The work can strengthen the existing brand or point to specific changes, always with a strategic reason and care for the recognition you’ve already built.

Yes. Brand perception is formed in service, in the environment, in the product, in the digital journey and in the details of an event. Depending on the project scope, we work on the direction of these touchpoints so the experience confirms what the brand wants to stand for.

Yes. We work with athletes, coaches, creators and other professionals who are already active in the ecosystem and want to structure their brand.

We connect track record, differentiators and goals to a clear positioning that guides communication and the relationship with audience, clients and potential partners.

About where your business or professional practice stands today, the challenges you see and what you want to build.

This first conversation helps us understand where your value is not yet being clearly recognized and assess how Klyro can contribute.

You’ve already built value. Let’s figure out how to make it recognizable.

Talk to Klyro about the next stage of your brand.